The most popular YouTuber, Jimmy "MrBeast" Donaldson, filled the mall located in the US with thousands of people on Sunday at the launch of his first hamburger restaurant.
Donaldson is among the most well-known people on the video-sharing platform, with over 100 million users.
He made use of his fame to start MrBeast Burger in 2020, which delivers to more than 1,000 restaurants across the world.
He now has the physical location of his restaurant, in which people waited for hours to get a burger, as well as a possibility to meet the man.
The restaurant was opened in the American Dream mall, located in East Rutherford, New Jersey.
After it was open for nearly two hours, Donaldson posted a clip of amount of people who waited in line. He estimated it to be more than 10,000.
Donaldson has been a part of the rising popularity of celebrities who earned their fame online, entering the food business but not following conventional models of brick-and-mortar restaurants.
Celebrities have started linking their names to food delivery services that are based in the kitchens of businesses.
For instance, in the first week of 2022, fans in London might get the MrBeast Burger delivered to them from Shoreditch to the east of the city. The burger was cooked in the kitchen of a separate restaurant, Dirty Bones.
There are plenty of options for those living in the US and the US, where people can get macaroni cheese that bears an image of TikTok creator Larry Esports group FaZe Clan is selling sub-style sandwiches, and Mariah Carey is getting in on the game with her own cookie company.
It's not the only time Donaldson has ventured into food; however, it could be his most lucrative venture.
Then, in January of this year, the entrepreneur started his own chocolate company by launching a massive giveaway campaign.
In April in April, the CEO said that the company gave the public $1.3m (PS1.1m) of chocolate.
Then, in 2021, the entrepreneur began the channel devoted to philanthropy that has over 10 million users.
Then he has a registered charity that is a food bank for populations all across the US.
The next day, following the official opening of MrBeast Burger, Donaldson claimed that he broke the world record for the highest number of burgers sold in one day.
However, he may need to be patient about declaring himself the burger king for now, as Guinness World Records has taken to Twitter to seek evidence.